The journey begins anew, building continuously upon past achievements.

On the afternoon of February 13, 2025, REJOIN Group held the 2025 Annual Staff Meeting and 2024 Awards Celebration at the Crowne Plaza Hotel in Linping. Domestic employees gathered for heartfelt conversations, and international colleagues connected digitally, jointly attending this grand event.

The theme of this annual meeting was "Cross the Boundaries · Break the Limits." Cross-boundary means breaking through the traditional industry limits by using digital technology, innovative thinking, and resource integration to achieve fusion and cooperation across different fields. Boundless refers to breaking geographical, cultural, and market restrictions in the context of globalization, building an open, inclusive, and innovative cooperative ecosystem.

Chapter One: Review of 2024 Performance

Mr. Bai Xiaomin, Vice General Manager of REJOIN Group and General Manager of Shanghai Mastin Medical Device Co., Ltd., led everyone to review the company’s overall income and market activity overview for 2024, the summaries of access, training education, and business work, as well as the key international markets. He mentioned: After the national centralized procurement was implemented, the company quickly seized market share and excellently completed the task indicators. This is inseparable from the sincere unity and tireless efforts of all colleagues. He believes that in the new year, we will paddle firmly towards a higher global market share and the realization of REJOIN’s great vision.

Mr. Li Ke, Vice General Manager of REJOIN Group and General Manager of Hangzhou Rejoin Medical Co., Ltd., introduced the 2024 research & development and operational business, and also presented the blueprint plan for the future headquarters campus. He stated: Over the past year, we have been strengthening the foundation, focusing on details, ensuring delivery, emphasizing quality, and reducing costs; looking forward to breakthroughs in 2025 on the path toward the company’s strategic goals, truly achieving cross-boundary integration, and composing the most splendid movement in the global sports medicine and minimally invasive orthopedics market.

Finally, Mr. Xu Shengjun, CEO of REJOIN Group, explained the company’s strategic goals for 2025, pointing out: Since last year, with the global economic downturn and the implementation of domestic centralized procurement, we have neither time nor retreat. Therefore, while implementing the company’s 2025 strategy, we must also focus on the following two points:

Domestic and international channel transformation: The flattening of distributor channels and upgrading of channel management capabilities are imminent. We must establish a channel that fits REJOIN’s characteristics in minimally invasive orthopedics and sports medicine.

Building a “rapid response” organization: From Chinese REJOIN to international REJOIN strategic transformation, a high degree of consensus within the core and management teams is of utmost importance; internationalization is a profound revolution for every department and individual—it is a phoenix rebirth for REJOIN people. We must build organizational capabilities that meet the internationalization needs of all managers and employees; our domestic and overseas localized teams should learn from each other’s strengths, leverage their respective advantages, and jointly form a team with strong execution that understands the company strategy, identifies with REJOIN culture, and dares to fight and strive.

In terms of corporate culture, the company organized a series of activities in 2024 to involve more people in building REJOIN’s corporate culture. In addition, Mr. Xu Shengjun emphasized:

Integrity, facing problems directly, and seeking truth from facts are the basic principles of conduct for REJOIN people.
Since 2010, we have never stopped improving and innovating existing products. We are also developing more products, processes, and business models, enhancing customer experience while improving efficiency.
We want to provide young people who are virtuous and capable, and daring to explore and work hard, with development opportunities across departments, regions, and borders. Only by continuously overcoming and surpassing ourselves can REJOIN stand out and shine in the global market.

Chapter Two: 2024 Outstanding Awards Celebration

Over the past year, REJOIN people have interpreted corporate values with action, nurtured the company’s growth with sweat, and contributed wisdom to the group’s innovation and development. In this process, many outstanding employees emerged, awarded with: Long-term Service Award, Quality and Regulatory System Award, Outstanding Employee & Team Award, Outstanding Project Award (Improvement & R&D category), Culture Ambassador, and CEO Special Award. These awards not only recognize the outstanding contributions of individuals and teams but also symbolize their relentless efforts and remarkable achievements! Additionally, multiple rounds of prize draws were held on-site, with continuous cheers and screams, adding a bright color to this annual meeting.

2024 was the inaugural year for the volume-based centralized procurement of domestic sports medicine products. This is both a challenge and an opportunity. In 2025, we should embrace change with a positive attitude, turn challenges into motivation, break through traditional industry boundaries through digital technology, innovative thinking, and resource integration; break geographical, cultural, and market restrictions, seize the initiative in this transformation, and open new business models and growth paths in fierce competition; bravely overcome obstacles and forge ahead to achieve the grand goal of transforming Chinese REJOIN into the Global REJOIN.